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Sameer Amin is a seasoned marketing professional with over two decades of experience, currently serving as the Global Director of Data Driven Marketing & Media at Reckitt since June 2012. In this role, Sameer has focused on enhancing Reckitt’s performance through the integration of IT and marketing, particularly in the last 18 months with the rise of data-driven marketing. Previous positions at Reckitt include Global Media, Digital & Consumer Experience Director for Hygiene Home, Director of Media North America, and Head of Media and Digital. Prior to joining Reckitt, Sameer worked at Manning Gottlieb OMD as TV Account Director, where responsibilities included strategic planning and buying for major automotive clients Renault and Nissan. Sameer's media career began at ZenithOptimedia, serving as TV Manager and collaborating with a diverse range of clients. Sameer holds a Bachelor of Science (BSc) in Business Administration and Management from Cardiff University and has completed A-levels in Business Studies, History, and Politics.