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Rayan Charara is a seasoned professional in eCommerce and digital performance marketing, currently serving as Senior eCommerce/Digital Performance Marketing Manager at Reckitt since April 2021. Prior experience includes roles as Associate Media Director at Starcom and Digital Marketing Manager at Bed Bath & Beyond. With a solid foundation in media management from Starcom, Rayan has overseen various high-profile accounts, including Mars Wrigley Confectionery and Samsung, demonstrating expertise in budget management, campaign optimization, and audience segmentation. Rayan holds a Bachelor’s degree in International Business from the Lebanese American University and has a background in life sciences from the German School Beirut.