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Amine Beylaggoun serves as Programme Director for GenAi Transformation & Sustainability at Reckitt since July 2020, contributing to end-to-end design and marketing transformation excellence. Previously, in various roles at Reckitt, Amine led initiatives in automation, digital transformation, and productivity enhancements across multiple regions. Amine co-founded Bey Ignite Global Ltd. and held interim leadership positions at Barclays and comprehensive management roles at Direct Line Group. Early career experiences include significant positions at Unilever, Kimberly-Clark, and DHL, focusing on supply chain strategies, European contracts, and business development. Amine holds a Master's degree in Fresh Produce Quality, Marketing and Management from Cranfield University and a part MBA from the University of Bradford School of Management, alongside an engineering degree from ISTOM in International Agro-development & Economics.