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Lars Jordeby is an experienced sales and marketing professional with a strong background in the medical technology sector. Currently serving as the Director of Sales for Asia & Pacific at RaySearch Laboratories since April 2014, Lars has previously held the position of VP Sales at ScandiDos AB from November 2011 to March 2014. Earlier roles include Marketing Manager at C-RAD AB and Scandinova Systems AB, as well as Area Sales Manager at Scanditronix Wellhöfer / IBA, managing sales responsibilities across Scandinavia, Japan, China, and India. Additionally, Lars worked as the Marketing & Sales Manager at Scanditronix Wellhöfer AB from 1995 to 2002.