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Erica Sackett serves as Vice President of Marketing and Digital Strategy at Raymond James since December 2021, bringing extensive experience in corporate marketing roles. Prior to this, Erica held various leadership positions at New York Life Insurance Company from December 2013 to December 2021, focusing on customer value creation, onboarding, retention strategies, and team leadership for marketing initiatives. Before joining New York Life, Erica worked in several marketing roles at Raymond James Financial, honing skills in recruitment marketing and strategic planning. Erica's early career included positions such as Marketing Coordinator and Intern across diverse organizations. Erica holds an M.S. in Marketing from the University of Tampa and a B.A. in Advertising from Florida State University.