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Alaa El Khishen holds an MBA in Marketing & International Business from The American University in Cairo. With a background in various managerial roles in companies such as Webhelp, Majorel UK, and ECCO Outsourcing Majorel, they have extensive experience in the BPO and customer experience industry. As the current Chief Executive Officer at Raya CX, they are focused on leading the company to become a top regional customer experience provider by building capable teams and achieving stakeholders' aspirations. Their career spans over two decades with leadership positions in marketing, strategic planning, and general management.