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Xu (Isabella) Y. has been working in the marketing field since 2012. Xu (Isabella) began their career as a PRC Marketing Assistant at Leung and Wan Solicitors in 2012. Xu (Isabella) then moved to China Intelligent Solutions Ltd as a Marketing and Media Specialist in 2013. In 2014, they took on the role of Assistant to International Clients Director at Dentsu Aegis Network. After working at Arup as a Marketing Communication Officer from 2015 to 2020, Xu (Isabella) Y. became a Digital Marketing Consultant- Co Founder at YX Digital & Communication Studio in 2017. Most recently, they have been working as a Digital Marketing Specialist at RavenPack since 2021.

Xu (Isabella) Y. completed a Master of Arts (MA) in Communication & New Media from City University of Hong Kong in 2012. Prior to that, they obtained a Bachelor of Business Administration (B.B.A.) from Zhejiang University of Media and Communications in 2011. In 2016, they attended The Hong Kong Polytechnic University for a course in Marketing.