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Lydia Tao currently serves as the Manager of Strategic Market Insights at CURION, where responsibilities include leading qualitative market research studies for clients in the grocery, durables, and CPG/food & beverage sectors. Previous experience includes roles at Material as a Senior Associate and Associate in Qualitative Insights, conducting comprehensive qualitative research for various industries, and developing community engagement strategies for research respondents. Lydia has also worked as a Content Researcher/Writer at SimplyModern, a Strategy Consultant for Hudson Technologies Company, and collaborated with the Boston University Office of Sustainability. Academic qualifications include a Master of Science in Management Studies from the Questrom School of Business and a Bachelor of Arts in International Relations and Affairs from Boston University.