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Manuela Allo is a seasoned professional in brand management and strategic development, currently serving as Senior Brand Manager at Rauva since April 2023. Previously, Manuela co-founded Independence, a strategic agency, and held the position of Head of Strategy, focusing on meaningful brand narratives and experiences. As Head of Strategy at BACK, responsibility included delivering brand and communication strategies for major national and global clients in Angola and Mozambique. Manuela's consultancy work at BLEND involved strategy development for diverse brands, while earlier roles included account management at DPZ&T and DM9DDB. Manuela holds multiple degrees and certifications, including a Master's in Culture & Communication from the University of Lisbon and an MBA in Marketing from FGV.