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Casey King has a diverse work experience in the media and entertainment industry. They started their career at Echo Music as the VP of Business Development, where they collaborated with artist managers and agents to create digital strategies and marketing plans. They successfully signed multiple country artists to the company's platform and achieved personal sales of over $1 million annually. Casey then joined Digome as the Dr of Business Development, where they managed all aspects of online planning for entertainers, including tour sponsorships, online marketing, and direct artist-to-fan opportunities. They also played a key role in revamping the Country Music Hall of Fame's digital strategy. After that, Casey worked at WME as the Dr of Sponsor Development, specializing in securing sponsorships for various events. They furthered their skills at Embassy Row as a Producer, showcasing their expertise in content production. In 2017, Casey joined Rated Red, a division of Verizon/Hearst Media and Complex Networks, as part of the Brand Partnerships team. In this role, they were responsible for identifying and securing brand content partners, contributing to the production of over 300 hours of monthly content with over 200 million views across multiple digital platforms. They then transitioned to Studio Now as a Creative Services Specialist, where they further honed their skills in creative services. Currently, Casey is serving as a Partner and CRO at Rated Red, utilizing their expertise to contribute to the company's success.

Casey King attended the University of Georgia - Terry College of Business from 1991 to 1995 where they earned a Bachelor of Business Administration (BBA) degree. Their field of study was focused on Business, Management, Marketing, and Related Support Services.