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Daniel Kasidi is the Founder & CEO of Rastaclat, a company that spreads positive vibrations through the creation and distribution of shoelace bracelets. Daniel started Rastaclat in 2010 and has grown it into a social movement embraced by people from all walks of life. Rastaclat symbolizes righteousness and doing good for oneself and others. In 2020, Kasidi co-founded the Seek The Positive Foundation, and since 2017, they have been a member of the Board of Advisors for Tilly's Life Center.

Daniel Kasidi attended FIDM from 2003 to 2006, where they pursued a Bachelor of Science degree in Apparel Manufacturing Management.