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PREMKUMAR V.B. is a seasoned Digital Marketing Manager at RareMinds since September 2020, specializing in brand building through SEO, email marketing, and social media marketing. Key responsibilities include strategizing webinars, creating diverse content, executing Facebook and email campaigns, and analyzing performance using Google Analytics. Previous roles include Senior Digital Marketing Analyst at IDS NEXT Business Solutions Pvt Ltd, Marketing Automation Specialist at Shaw Academy, and Content Marketing Evangelist at CureJoy Inc, where tasks involved lead generation, campaign management, and customer retention. Earlier experiences encompass roles in content marketing and digital marketing management across several firms. PREMKUMAR holds an MBA in Marketing from PSG College of Technology and a Bachelor's degree in Electrical, Electronics, and Communications Engineering from Anna University Chennai.