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James Cloete is a seasoned creative professional with extensive experience in leadership roles across various advertising agencies. Currently serving as Group Chief Creative Officer at RAPT Creative Agency since May 2023, James previously founded GUN and partnered with CONTENT:) from December 2022 to August 2023, providing freelance creative and advisory services. Notable past positions include Chief Creative Officer at Brave Group, Executive Creative Partner at M&C Saatchi Abel, and Chief Creative Officer at Wunderman South Africa. James also held key creative roles at PANGEA ULTIMA, 7DKS / Finding Garcia, FCB Johannesburg, and The Jupiter Drawing Room. An educator in marketing and brand communication, James earned a Higher Diploma from Vega School and furthered studies at AAA School of Advertising.