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Chan-Yue Ma is a seasoned creative professional with extensive experience in the advertising industry. Currently serving as Creative Director and Creative Group Head at RAPT Creative Agency since May 2022, Chan-Yue previously held similar roles at McCann1886, where notable achievements included spearheading a globally recognized TV commercial campaign for Dettol and revitalizing the Steers brand. Prior to that, as an Art Director at Joe Public United, a campaign for British American Tobacco received national acclaim, and at FCB Africa, Chan-Yue gained invaluable experience in developing campaigns across various media platforms. The career began at Net#work BBDO, focusing on design and technical aspects of advertising. Educated with a Diploma in Graphic Design from Inscape, supported by a High School Diploma from Jeppe High School for Boys, Chan-Yue Ma has demonstrated a strong commitment to creative excellence throughout a diverse and dynamic career.