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Gerardo Vilchis is the Global Commercial Director at RappiAds | Rappi 4 All!, overseeing various markets in Latin America. With a background in marketing and extensive experience in key account management and business advisory roles, Gerardo has a strong foundation in driving monetization strategies for ecommerce, retailers, and non-traditional advertisers. Gerardo's previous roles in companies like Danone and Mezcal33 have equipped him with a diverse skill set in sales and management. With a degree in Communication and Advertising from Universidad Iberoamericana, Gerardo continues to excel in their commercial and leadership roles.