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Sam Craven has a diverse work experience in various companies and roles. Starting in 2010, they worked as a Music Video Runner for multiple companies. In 2011, they joined twenty%extra as a Junior Creative and later became an intern. Sam then worked at Golden Square as a Runner, Junior VFX Artist, and eventually as a VFX Artist. In 2014, Sam joined Brothers and Sisters as a Junior Social Creative and later became a Content Creative. In 2015, they worked as a Multimedia Producer for the British Heart Foundation. Sam then joined TUI in 2016 as a Video Editor. Sam's most recent role is at Rapha, where they started in 2018 as a Film Creative and later became the Head of Documentary Film. Sam is currently working as the Head of Editorial at Rapha.

Sam Craven's education history includes a Bachelor of Arts (BA) degree in Drawing from the University of the Arts London, which was obtained from 2007 to 2010. Prior to that, from 2005 to 2007, they completed a BTEC National Diploma in Fine Art at Southport College. In 2006, Sam also studied A level courses in Photography and Fashion and Textiles at Southport College.