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JR Hoffman has over 20 years of experience in sales operations, client services, and planning. JR currently serves as the Senior Director of Sales Operations & Client Services at Ranker, where they are responsible for overseeing sales operations and client services. Prior to this role, JR held various senior director positions at Ranker, where they played a key role in leveraging consumer data generated by millions of monthly votes to power precision ad targeting and consumer insights. Before joining Ranker, JR worked as the Director of Client Services at Evolve Media, LLC, where they focused on vertical publishing, advertising sales, and marketing services. JR also served as the Director of Sales Planning at totallyher, a division of Evolve Media Corp., where they oversaw sales planning teams for domestic US offices. Earlier in their career, JR worked at Youthology, a division of Gorilla Nation Media, where they held various roles including Director of Sales Planning, Senior Account Manager, and Account Manager. JR also gained experience as a National Advertising Senior Intern at Paramount Pictures and as a Nick On-Air Promotions Intern at MTV Networks. Overall, JR Hoffman has a diverse background in the digital media industry and has demonstrated expertise in sales operations, client services, and planning.

JR Hoffman attended Pepperdine University from 2000 to 2004, where they obtained a Bachelor's degree in Business. JR also received a Bachelor of Business Administration (B.B.A.) degree, majoring in Business, Management, Marketing, and Related Support Services during the same period.