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Ariel is the paid media manager for Rank Fuse Digital Marketing. He graduated from the University of Kansas in 2022 with a degree in Marketing and a minor in Entrepreneurship. Despite being a recent graduate, Ariel has several years of digital marketing experience from working internships in several different industries.

Ariel is also an avid college basketball fan. He co-owns a website called CBB Review, which covers college basketball throughout the year. Through this, Ariel has become a member of the media, earning credentials to Kansas basketball games and, most notably, the Sweet 16 and Elite 8 of the NCAA March Madness Tournament.