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Jeff Carlson has worked in a variety of roles across multiple companies since 1997. Jeff began their career at RAVE Sports as the Director of Sales & Marketing for Recreational Consumer Products. In 2001, they joined Ironclad Performance Wear as the VP Sales & Marketing for Protective Gear & Apparel, where they were responsible for building infrastructure, strategy, sales networks, and distribution. In 2012, Jeff moved to Gantner Technology dba multiPASS-iD as the Director of Strategic Development for RFID Technology Solutions. In 2015, they joined Aalfs Manufacturing Inc. as the Director of Business Development for Denim & Twill Apparel Programs. In 2018, Jeff rejoined Ironclad Performance Wear as the Director of Sales and Marketing. Most recently, in 2022, Jeff began working at both Range Printing as the Director of Sales and MN Hockey TV as the Vice President of Business Development.

Jeff Carlson attended the University of Minnesota, where they studied Journalism.