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As the Randstad North America CMO, Papanicolaou directs Randstad's U.S. and Canadian marketing and communications strategy to build and define the company's brand and grow its market share.

Papanicolaou was most recently the CMO at Randstad Canada, a position he's held since 2017. He led a multidisciplinary group of marketing and communications professionals, drove profitable growth and increased market share for the business through integrated marketing, digital, communications, branding and business development. Prior to that role, he served in various positions within the marketing department at the company.