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Nour Shreim, PhD, is an experienced professional in data analytics and insights, currently serving as the Director of Data Analytics at Rakuten Viki since November 2022. Prior to this role, Nour held positions including Senior Director of Data Analytics at FTI Consulting and Head of Data, Insight & Innovation at The Mandala Group. Nour's experience also includes serving as Global Head of Data & Insights at Deltatre, where responsibilities encompassed building a data analytics function and managing a data platform. Earlier roles include positions at YouView TV Limited, Alaraby TV Network, and Livestation, as well as research consultancy work with the Open University. Nour's academic background includes a PhD in Social Sciences and a BSc in Communication and Media Studies, both from Loughborough University.