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Laura Viyuela is a seasoned marketing professional with extensive experience in category management and product innovation. Currently serving as Category Marketing Manager at Raízen, Laura is responsible for strategic planning and oversight of various marketing functions for light vehicle consumers. Previously, Laura held roles at BRF where accomplishments included managing cold cuts and spreads brands, significantly contributing to market share growth and financial results. Laura's earlier experience includes demand planning positions at Colgate Palmolive and Unilever, focusing on S&OP processes and SAP implementation. Laura holds an MBA in Marketing & Branding from FIA and a degree in Production Engineering from Universidade Presbiteriana Mackenzie, along with additional certifications in Green Belt Statísticas and APICS CPIM.