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Gesa Geppert is an experienced online marketing professional with a strong background in performance marketing and a focus on digital channels. Currently serving as Online Marketing Manager at Raisin GmbH since November 2015, Gesa has developed expertise in SEA, display advertising, retargeting, marketing analytics, and conversion rate optimization. Prior to this role, Gesa worked as a Junior Online Marketing Manager, specializing in e-mail marketing and display marketing. Gesa gained foundational experience at BEKO Käuferportal GmbH through roles as an Online Marketing Working Student and Trainee, working on affiliate marketing and various digital marketing strategies. Earlier career experience includes a Graduate Business Management Trainee position at Bayer Pharma AG, with diverse roles in regional marketing, competitive intelligence, and human resources. Gesa holds a Master of Science in International Business Administration from European-University Viadrina and a Bachelor of Arts in International Business Administration from The Berlin School of Economics and Law.