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Andrew Paterson is an accomplished marketing professional with extensive experience in strategic development and digital marketing. Currently serving as Head Of Strategy and Development Sales at Rainmaker Marketing South Africa since February 2016, Andrew has engineered a growth marketing strategy resulting in a 30% increase in high-quality leads. Previous roles include Head Of Marketing at Rainmaker Marketing, where Andrew managed significant financial budgets for 360-degree marketing campaigns, and Senior Account Manager, achieving over R3.5 billion in sales for clients. Prior experience includes positions at Liquorice DigitasLBi, Liberty Group South Africa, and other organizations, showcasing a strong background in digital content management and client engagement. Andrew holds a Certificate in International Hotel Management from IIE Varsity College and a Matric from Northwood School.