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Michel Harms has over a decade of experience in conservation and market transformation, currently serving as the Markets Transformation Manager for the UK & IE at Rainforest Alliance since July 2015. Prior roles within Rainforest Alliance include Senior Associate and UK Markets Engagement Associate, focusing on sustainable market practices. Previously, Michel worked at Whale and Dolphin Conservation Society as a Social Conservation Scientist and Project Coordinator, contributing to studies in conservation psychology and strategy evaluation. Additional experience includes roles as Research Associate at Alterra, Project Coordinator/Researcher at Atlantic Whale Foundation, and Project Officer at Fairfood International, complemented by early career experience as a Marketing Assistant at KEMA Quality BV. Educational qualifications include an MSc from Wageningen University & Research and a Bachelor in Commerce from HAN University of Applied Sciences.