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Barbara Dunin has a long and varied career in the field of sustainability and marketing. Barbara began their career in 2007 as the Communication and Sustainability Manager and Press Manager at the Instituto Superior de Administração e Economia - ISAE/FGV. In 2013, they joined the Rede Brasil do Pacto Global as an Adviser, Institutional Relations Manager, and Director of Institutional Relations, where they were responsible for strategy development and implementation, coordination of the Communication and Client Engagement areas, and the membership recruitment and retention strategy. In 2019, they were a guest professor at the Faculdade instituto de ad in the Post-Graduate Course in Strategic Sustainability Management. In 2021, they joined Beontag as the Director of ESG, Marketing, and Communications. Currently, they are the Lead of the Sustainability Workgroup at RAIN RFID Alliance.

Barbara Dunin has a diverse educational background. Barbara completed their Bachelor's degree in Communication Social - Journalism from Pontifícia Universidade Católica do Paraná in 2007. Barbara then completed their Master of Business Administration (MBA) from FGV - Fundação Getulio Vargas in 2012. In 2015, they completed their specialization in Project Management from Insper Instituto de Ensino e Pesquisa. Finally, they completed their Master's degree in Public Administration from FGV EAESP - Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas in 2020.