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Alison Howard is a seasoned Product and UX Design Consultant with extensive experience across various industries. Currently working at Rail Europe as a Principal UX/Product Design Consultant, Alison focuses on enhancing conversion and retention through optimized features, having conducted customer research and implemented significant B2C funnel optimizations. Previous roles include Principal Product Design Consultant at Cherrypick, where Alison refined customer personas and designed experiments, and Principal Service Design Consultant at Titanbay, where Alison led the design of a new B2B platform and expanded the design team. Alison's past experience also encompasses significant contributions to BP, Trainline, Novartis, Legal & General, Vanguard, and Expedia Group, underscoring a strong track record in user-centered design and strategic project leadership. Alison holds a Bachelor of Fine Arts in Interactive Visual Design and a Bachelor of Business in Advertising from Queensland University of Technology.