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Erin King is a seasoned CRM Strategist currently at Ragnarok, Inc., where expertise is applied to enhance cross-channel marketing strategies for diverse B2C and B2B clients. A robust background in email and lifecycle marketing is demonstrated through roles as an Email & Lifecycle Marketing Consultant at Right Side Up and Director of Email at Inman News, as well as managerial positions at Stride, Inc., Quimbee, Litmus, Vistaprint, Vacation.com, and Savvy + Company Real Estate. Educational credentials include a BA in Mass Communication from the University of North Carolina Asheville, complementing extensive professional experience in driving engagement, retention, and conversion through effective email marketing strategies.