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Nicole Griffin is an experienced strategy professional with a robust background in brand strategy, competitive analysis, and customer journey planning. Currently serving as a Strategy Partner and Head of Strategy at Ragged Edge since May 2016, Nicole has previously held strategic director roles at The Clearing and Identica, where work involved brand architecture and insights for major brands. Earlier career stages include positions at Fitch and AKQA, focusing on retail strategy and integrated communication design. Nicole co-founded Erasmus, a branding agency, providing comprehensive brand strategies and client management. Nicole's career began at British Telecom as a Communications Manager, complemented by an academic foundation in Economics and Political Science from Cornell University.