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Heather Atwater is a User Experience Strategist at RafterOne, where responsibilities include leading discovery workshops, collaborating on solutions that balance user needs and business goals, and creating customer journey flows and prototypes in Figma. Before joining RafterOne in September 2019, Heather served as a Senior Digital Marketing Specialist at PixelMEDIA, focusing on digital marketing strategies and SEO performance optimization. Additionally, Heather held the position of Digital Media Sales Manager at The Telegraph, managing a sales team and developing comprehensive digital marketing strategies for clients. Heather holds a degree in Communication with a minor in Spanish and Marketing from the University of New Hampshire.