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Daisy Zhang is a skilled digital marketing professional with extensive experience in demand generation, communication automation, and digital transformation. At Radware, Daisy serves as the Global Digital Growth Manager, leading digital growth initiatives. As a co-founder of SooTea NL, Daisy developed brand and marketing strategies, scaled the business to four physical locations, and maintained profitability from day one. In addition to practical experience, Daisy contributes to academia as a part-time instructor at the University of Reading, focusing on Cloud Computing and Digital Transformation. Previous roles include digital marketing specialist and CRM coordinator at Palo Alto Networks, marketing communications manager at K-Swiss Global Brands, and eCommerce coordinator at ECCO Shoes. Daisy holds a Master's degree in Digital Humanities from King's College London and a Bachelor's degree in Fashion Marketing from the University of Southampton.