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In 1990, Bill founded UK Fuels, a new diesel bunkering company after previously working for Esso Petroleum. The company developed rapidly over the next 20 years, supplying fuel cards and associated services direct to customers as well as major international oil companies. During the same period the evolving group extended its geographical coverage, initially to Ireland in 1996 and then into mainland Europe in 2004. In March 2013 after over 20 years of growth, Bill then led a merger of over 20 European Fuel Card companies and resellers to form Radius Payment Solutions a new major player in the European fuel card market.