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John Edmondson is a seasoned sales professional with extensive experience in the bakery and packaging machinery sectors. Currently serving as the Senior Sales Manager for the UK and Ireland at Rademaker BV since September 2018, John previously held the role of Sales Director at FRITSCH Bakery Technologies, overseeing sales for the UK, Ireland, and South Africa, along with a stint as Director of Sales for North America and Area Sales Manager for the same regions. Prior experience includes a position as Sales Manager at RECORD Packaging Machinery and as a Sales Engineer at Ilapak Packaging Machinery, where John focused on developing sales and marketing for Fritsch Bakery Machines in the UK market. John Edmondson earned a degree from the University of Hull between 1986 and 1989.