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David Holford is an experienced data professional with a robust background in database architecture, development, and migration. Currently serving as Data Architect and Senior Database Development Team Lead at Racing Post since May 2013, David leads database project direction and development. Previous roles include Technical Specialist at Wild Planet Products Ltd, where a Sybase to MySQL migration was executed, and Designer/Analyst/Developer for a Data Warehouse at Expedia Inc, focusing on OLAP data modeling. David has also held IT consultant positions at Morgan Stanley and various organizations, contributing to database performance tuning, data transformation, and reporting. Educated at Liverpool John Moores University with a BSc in Applied Statistics and Computing, David's extensive experience spans multiple sectors, emphasizing operational efficiency and effective data management.