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Ashley Kalb is a seasoned digital marketing professional with extensive experience in managing digital products and campaigns. Currently serving as Digital Product Manager at Melbourne Racing Club since October 2022, Ashley oversees the performance and development of digital products while driving the implementation of a comprehensive content strategy. Previously, Ashley held various roles, including Digital Marketing Manager at Anxious To Matter and Group Advertising Manager at AndMine, where strategic execution of digital marketing campaigns and a focus on measurable ROI were priorities. Earlier career phases included the position of General Manager at Traffic Box, managing a digital agency, and gaining foundational experience in sales and coaching at AQUILA® and Caulfield Grammar School, respectively. Ashley holds a Bachelor of Commerce in Marketing from Deakin University.