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Erik Sjöbeck is the CEO and Co-founder at RaceID, where the focus is on promoting healthy lifestyles through races. He is also the Joint CEO at Nordiva Healthcare AB, which he owns and founded. Erik previously worked as the Global Marketing Director at Enjoy Wine and Spirits, Marketing Manager at Kronans Apotek, and Project Manager at Infratek. With a strong background in marketing and project management, Erik has experience working in various industries such as retail, healthcare, and finance. He holds a Master's degree in International Business from Grenoble Ecole de Management and has a certificate in Chinese from Beijing International Youth University.