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Nicolas Jayr is an accomplished marketing professional with extensive experience in brand strategy and management across the sports and media sectors. Currently serving as VP Global Partnerships at Race Service since June 2021, Nicolas leads European operations and oversees brand strategy and social media management for F1 Driver Charles Leclerc, achieving significant audience growth on social platforms. Prior to this role, Nicolas was Brand Marketing Manager at Formula 1 from July 2018 to June 2021, where contributions included launching the popular Netflix docuseries 'Drive to Survive.' Other notable positions include Marketing Manager at ITV, managing campaigns for major events like the FIFA World Cup, and Account Manager for Nike EMEA at Wieden + Kennedy. Nicolas holds a Mini MBA in Brand Management from Marketing Week and advanced degrees in Business Administration from the University of Geneva and TBS Education - Barcelona.