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Ignacio Sampere Llovera is an accomplished marketing professional with extensive experience in digital marketing and business innovation. Currently serving as Head of Digital Marketing and Head of New Business Innovation at RACC since September 2017, Ignacio also worked as a Co-founder and Strategy Advisor at SAMPERE, an entrepreneurial project specializing in ceramic tableware for chefs, which gained recognition from over 300 restaurants globally. Previous roles at Henkel included International Marketing Manager, where Ignacio managed the Construction Adhesives category, and various marketing positions that led to successful product launches and strategic brand development. Ignacio holds a degree in Administration and Business Management with a focus on Marketing from Esade and furthered education at the University of Otago.