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Farida Bekhiet is currently a Commercial Manager and Senior Category Manager at Rabbit, a position they have held since 2021. Prior to that, they were a Loyalty Specialist and Alliance Program Specialist and Coordinator at ExxonMobilEgypt from 2017-2021. In their role as Alliance Program Specialist, Farida was responsible for the launch and start-up process of Mobil Mart - The Way To Go new sites, executing category management activities and providing convenience-retailing expertise. As Alliance Program Coordinator, they were responsible for submitting monthly performance reports and reflecting performance into macro and micro space management.

Farida Bekhiet completed their Bachelor's degree in Mass Communication/Media Studies from Misr International University between 2013 and 2017. Farida also completed a Bachelor's degree in Mass Communication/Media Studies from Hochschule Heilbronn - Hochschule für Technik, Wirtschaft und Informatik in 2016.