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Communication and content consultant Joanne Cleaver was a financial journalist for 25 years, including 4 1/2 years as deputy business/real estate editor of the Milwaukee Journal Sentinel and two years as a senior content producer for Tribune Digital. She is a widely published writer and author of seven books, most recently, The Career Lattice (McGraw Professional, 2012). She leads strategic communication firm Wilson-Taylor Associates, Inc., which designs and manages content, editorial and research projects for all media and equips clients with media skills and strategic messaging. Cleaver also designed the MOVE Project, a research and advocacy platform that measures and supports the advancement of women. Follow Joanne on twitter at @jycleaver.