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Irene Laitila has a background in sales, with experience at companies such as Power Finland and Expert ASA Oy. Irene has also worked as a waitress at SOL Henkilöstöpalvelut Oy. Currently, Irene is a Copywriter at Genero - The Growth Marketing Co., where Irene previously held positions as Junior Growth Hacker & Copywriter and Growth hacker / Community manager trainee. Irene graduated with a Bachelor of Business Administration from Centria University of Applied Sciences and also studied at Helsinki Design School and Alma Mater Studiorum – Università di Bologna.