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Sam Cossman is an accomplished entrepreneur and leader with extensive experience in technology and exploration. Currently serving as the CEO and Co-Founder of Qwake Technologies since December 2015, Sam has spearheaded the development of a groundbreaking neuroscience-based software platform, C-THRU, enhancing performance in high-stress environments. As the Founder of Qwake, a global brand that blends expeditions with technology, and an Impact Ambassador for both the Global Heritage Fund and Mountain Hardwear, Sam emphasizes the importance of connection to the planet and innovation through exploration. Previous roles include Explorer in Residence at Upload, Inc., Vice President of Business Development at Xola, and Business Development at Mizuho OSI, demonstrating a consistent commitment to impactful initiatives across various sectors.