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Avishai Josman is the Co-Founder & CEO of Qurate.tech since January 2018. Prior to that, they worked at Meshek Zuriel (Part of the Coca-Cola group) as the Head of Marketing and Business Development from November 2011 to April 2017. During their time there, they led the company to a double-digit growth and was responsible for developing a 5-year strategy, managing a team, and planning advertising campaigns. Before Meshek Zuriel, Avishai worked as a Senior Product Marketing Manager at MULLER DAIRY from July 2007 to November 2011. Avishai also has experience as a Research and Teaching Assistant at the University of Haifa from October 2005 to June 2007.

Avishai Josman's education history begins with their high school education at Maayan High School, where they studied Biology and Cinematography from 1994 to 1996. Avishai then attended Greengates School from 1990 to 1993, focusing on the study of History. Moving forward, Avishai pursued a Bachelor's Degree in Communication and Media Studies at Netanya Academic College, from 2002 to 2005. Following this, they furthered their studies at the University of Haifa, where they obtained a Master's Degree in Communication and Media Studies from 2005 to 2007.