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Shufen W.

Product Designer at Quokka

Shufen W. has a diverse work experience history. Most recently, they worked as a Product Designer at Quokka.io starting in February 2022. Prior to that, they worked at Razorfish as an Experience Designer from January 2020 to February 2022.

Before their time at Quokka.io and Razorfish, Shufen was a UX Production Designer at Publicis Sapient, where they developed a design system, built high-fidelity wireframes, and collaborated with various teams to strategize quality assurance processes for client deliveries.

Shufen also gained experience as a Product and Marketing Design Intern at RigUp, where they worked on converting websites to mobile screens, delivered designs supporting the product through rapid iteration, and developed visual assets for marketing materials.

Additionally, Shufen worked as a Senior Student Manager at The University of Texas at Austin, where they advised and assisted in redesigning food labels, improved office operations, and strategized product promotion plans.

Earlier in their career, Shufen had internships at EnviroMedia, where they updated and maintained websites, and at Pivot3, where they segmented and analyzed targeted customers, conducted A/B testing, and optimized email marketing campaigns.

Shufen also had an internship at the University of Texas at Dallas, where they taught SAT prep materials, conducted research, and interviewed professors and graduate students.

Shufen W. has a Bachelor of Science (B.S.) degree in Advertising from The University of Texas at Austin. Shufen also completed the Business Foundations Program at the same institution. Shufen has obtained additional certifications including "UX Foundations: Style Guides and Design Systems" from LinkedIn in November 2019 and "Participant in the L'Oréal Brandstorm 2016 Business Competition" from CrossKnowledge in February 2016. Shufen also holds a Business Foundations Program Certificate from The University of Texas at Austin - Red McCombs School of Business.

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