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Raffaele Bocchetti is the managing partner and innovation leader of the digital innovation division at ±ç³Ü´Ç·»å. Raffaele is responsible for coordinating the marketing and communication activities. Raffaele coordinates a team of 3 digital marketing experts (ads specialist, graphic designer, UX copy) and 6 sales/promotion resources. Raffaele analyses the market, defines the marketing strategy and data analytics to define customer journey and behaviour. Raffaele develops sales forecasts and budgets to allocate on communication and marketing channels. Raffaele defines the tools of the sales funnel, distributes the budget for each phase of the funnel. Raffaele implements social media strategy/Facebook ads campaigns with analysis of KPIs (ROAS, CAC, CLV). Raffaele implements SEO and SEM strategy (optimisation of contents for SEO, development of article marketing and link building, management of AdWords campaigns). Raffaele develops DEM actions through specific software (Get Response, Mailchimp, Mailerlite). Raffaele organises events, workshops, open days. Benchmarking and market research. Management of BTL campaigns with different partners (newspapers, radio, billboards) integrated with digital channels. Management of contact with suppliers. Coordinator of faculty and designer of digital marketing courses (e.g. social media mktg, digital marketing specialist, e-commerce manager, ux designer, self & personal branding, event manager). Analysis, design, development and delivery of services for startups (coaching, business planning, marketing). Development and delivery of corporate training projects in digital marketing. Training and onboarding.

Raffaele Bocchetti is the managing partner and innovation leader of the digital innovation division at their company. Raffaele'scolleagues are Leandro Sgro, Silvia Cacciamatta, Jacopo L. Sabba Capetta, and Riccardo Baldo. All of them are managing partners and innovation leaders in their own divisions.