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Laurie Baalman has extensive work experience in the creative industry. Laurie currently holds the position of Associate Creative Director at Quisitive, starting in July 2022. Before joining Quisitive, they worked at Catapult Systems as an Associate Art Director from January 2013 to July 2022. Prior to their time at Catapult Systems, Laurie held the role of Graphic Designer at Slingrock from October 2010 to January 2013, and at The Ad Ranch from June 1999 to September 2010.

Laurie Baalman attended Kansas State University from 1981 to 1986. Laurie does not have a specified degree or field of study. In 2021, they obtained a Data Culture Champion certification from Catapult Systems.