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Salam Adel is an experienced professional in brand relations, partnership, and marketing management, currently serving as the Brand Relations, Partnership & Marketing Manager for UAE at Quintessentially since September 2021. Prior to this, Salam held the role of Group Director of Operations and Business Development at Rock & Up Investment from August 2017 to September 2021, overseeing various brands including The Lounge Dubai and Sansation F&B Group. Salam's earlier experience includes roles at Quintessentially as Corporate Account Manager and Corporate Lifestyle Manager, as well as a significant tenure at Emaar Hospitality Group, where accolades included Employee of the Quarter and responsibilities ranged from F&B and lifestyle events development to managing central reservations for prestigious dining venues. Salam holds a Bachelor's degree in Tourism & Hotel Management from Cyprus International University and significant certifications from the American Heart Association and Emaar Hospitality Group.