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Joost Ruigrok is an experienced professional with a background in entrepreneurship and business management, currently serving as a shareholder at Goboony and QuiCargo, both leading platforms in the camper-sharing and transport industries in Europe. Ruigrok has held various roles, including fundingspecialist at NARZIZ GROUP BV and previously served as a shareholder at MyLife Technologies and Trunkrs, focusing on innovative delivery solutions. Additional experience includes commercial management positions at Sipack, WeBuyApples, and Leapp, as well as an interim project management role at the Ministry of Economic Affairs, Agriculture and Innovation, where efforts were centered on mobilizing dormant capital for innovative startups. Ruigrok's educational background is from Nyenrode Business University.