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Yaniv Primak has a diverse work experience spanning various industries and roles. Starting in 2008, Yaniv worked as an Educational Instructor, providing support and guidance to students in various academic settings. In 2012, they became the Creative Director at The Haaretz Group, where they managed a large team of graphic artists and designers. During their tenure there, they kept up to date with industry trends and implemented new software and techniques. In the same year, they also worked as a UI/UX Guru at Elevator Fund, establishing a user-centered design approach and overseeing strategy development for projects. From 2015 to the present, Yaniv has been involved in several roles related to product, strategy, and technology innovation. This includes working as an Art Director, graphic designer, and UX/UI expert at Primak, where they focused on creating product strategies and identities for web and mobile platforms. Yaniv also worked as the Chief Product Officer at Queue, mentoring startups as a Mentor in Residence at Techstars, and serving as a Creative Manager at NeuroBrave. Additionally, Yaniv has held lecturing positions at The Open University of Israel and Reichman University. Throughout their career, Yaniv has demonstrated strong communication, analytical, and leadership skills.

Yaniv Primak attended the University of Haifa in 2021, where they studied UX Architecture. Prior to that, they studied Graphic Design at the Ascola School of Design and Visual Arts in Tel Aviv from 1998 to 2002, earning a Bachelor of Arts (B.A) degree.