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Leonel Azuela is a Mexican business executive who is currently the CEO and data strategist at Quaxar. Leonel has also worked for Deutsche Bank, McKinsey, Evolution Code, Miami Business Pro, Grupo Brisa, and the Presidency of Mexico. Azuela has a bachelor's degree in economics from the National Autonomous University of Mexico and a master's degree in business administration from Harvard Business School.

Some direct reports include Hilda Pensado - Community Strategy Associate, Enrique Saynes - Creative Designer & Production, and Frank Reyes - CTO.